‘Lure’ is a poem composed in 360 degrees for and about the virtual reality of the Oculus Rift. In ‘Lure’ the problem concerning the phenomenon seduction is expressed. The immersive experience is shaped into a journey, which has a forceful character. A lovable female voice subjects the attention of the spectator to its own regime and drags it into a sensual experience until it slowly turns into something more sinister. In the end there is one escape left: true reality.