Lure is a multi-medial 360 degrees poem especially made for the Oculus Rift. Together with poet Micha Hamel, visual artist Demian Albers created a three dimensional environment; a poetic digression of the text that can be heard through the headset. During the five-minute immersion, words and images influence each other, confront each other and are exchanged in a playful way. By using theatrical operations, the creators want to offer the spectators an intensive, tantalizing experience that in no means tries to replace intensive reading or intensive observing, but offers an interdisciplinary experience in its own right in which the opportunities of this new medium are explored and fully honoured.